• The power of context


    With empowered consumers now connecting across an array of devices in a variety of situations, the way a marketer wins is by offering information people value in those moments. It’s not that being relevant is a new concept. But being relevant to the moment is where marketing power – and consumer expectations – now lie. Relevance is really a...

  • The Shift to Constant Connectivity (Mobile)


    We're living a part of marketing history. The shift to constant connectivity is one that's transforming how we connect with people, providing access to so many more consumer moments than ever before, and powerful ways to be relevant and welcome at each one. The possibilities are incredible and the opportunity is huge - and the time is...